Autobacs Seven Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) is pleased to announce that in the “2026 Tire Survey” conducted by the Japan Management Association Research Institute (JMAR), Autobacs was selected as the No. 1 retailer for tire purchases for the 10th consecutive year.

The "Tire Survey" is an online survey conducted in April 2026 by JMAR—a company that provides research and business information services to government agencies and private enterprises—to understand tire purchasing trends. The survey targeted 13,268 people nationwide aged 18 to 69 who own a private vehicle at home.

The survey examined the frequency of tire purchases (replacements), the degree of involvement in purchase decisions, the types of tires purchased, and where they were purchased. When asked to specify the store where they purchased their tires among all tire buyers (n=2,000), Autobacs ranked first.

 

Autobacs designs its sales floors and provides customer service tailored to meet the diverse needs of customers depending on the region and season, and we believe that the continued results of these efforts have earned the support of our customers.
 

The survey overview is as follows.

1. Survey Title	Tire Survey 2026
2. Survey Firm	Japan Management Association Research Institute, Inc.
3. Respondent Criteria	・People aged 18 to 69 living anywhere in Japan ・People who own a private vehicle at home
4. Survey Period	April 10, 2026 – April 20, 2026
5. Survey Method	Online survey
6. Summary of Survey Results	[Tire Purchase (Replacement) Period] (n=13,268) 　・19.5% had purchased tires within the past year (April 2025–March 2026).  [Involvement in Tire Purchase Decisions] (n=2,593) 　・ Among those who purchased tires within the past year, 77.1% were involved in deciding on the product or store.  [Tire Purchase Channels] (n=2,000) 　・ When those involved in tire purchase decisions were asked where they made their purchases, “automotive retail stores” ranked first at 34.3%, followed by “car dealerships” at 18.2%, and “specialty tire stores affiliated with tire manufacturers” at 14.7%.  [Tire Purchase Channels (Specific Store Names)] (n=2,000) 　・Furthermore, when examining the selection rates for specific store names based on the above results, "Autobacs" ranked first at 24.8%, "Tirekan" second at 9.4%, and "Yellow Hat" third at 8.6%.
7.Survey Results Details	Japan Management Association Research Institute, Ltd. Tire Survey 2026  https://www.jmar.biz/news_and_column/tire2026/

Based on AUTOBACS SEVEN purpose of "realizing society's traffic safety and customers' fulfilling lives," we will continue to work on improving customer safety, security, and convenience through a variety of businesses, and solving environmental and social issues. We will also take on the challenge of working towards this goal.