AUTOBACS SEVEN Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) will rebrand its pre-owned car accessories buying and selling specialty store, “Autobacs Secohan Ichiba,” under a new store brand, “ASM”. The new brand identity will be rolled out progressively across the website, store signage, and other touchpoints.

ASM stands for Autobacs Second-hand Market.

As an auto parts reuse store, we launched our used automotive product buying and selling business in 2000 and currently operate 21 “AUTOBACS Secohan Ichiba” franchise locations nationwide (as of the end of May 2026). In 2025, we began offering used automotive product buyback services at AUTOBACS and Super AUTOBACS locations across the country.Furthermore, we have launched a service that allows customers to request buybacks online, aiming to enhance customer convenience.

On the sales front, in addition to our 21 physical stores, we are strengthening sales through online channels such as the official AUTOBACS online store, Yahoo! Auctions, and Mercari, working to expand sales opportunities.

Against the backdrop of the expanding reusable goods market, and with an eye toward further growth and global expansion of our used car accessories business, we have decided to refresh our brand name and logo design and carry out a rebranding. The new store brand will be launched as “ASM” in alphabetical notation.

Going forward, ASM will work to build a system capable of delivering used car accessories purchased from customers at AUTOBACS and Super AUTOBACS locations to customers around the world via online channels.
 

■ Logo Design Change

ASM Official Website： https://secohan.autobacs.com/

Based on AUTOBACS SEVEN purpose of "promoting traffic safety in society and enriching customers' lives" we will continue to work to improve the safety, security, and convenience of our customers through various businesses, while solving environmental and social issues.