AUTOBACS SEVEN Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) will conduct a collaboration campaign with the popular character “Kanahei’s Small animals” at AUTOBACS stores nationwide from July 1 (Wed.) to August 16 (Sun.), 2026.

 

 

“Kanahei’s Small animals” features characters centered on Piske and Usagi and enjoys broad popularity in Japan and overseas, including its popular LINE stickers. Its simple, friendly cuteness and relatable charm have made it especially popular among women in their 20s to 40s.

This campaign aims to make automotive services feel more accessible by incorporating the world of these characters into in-store decorations and various initiatives. In stores, collaboration banners and posters featuring Piske and Usagi will create a friendly and enjoyable space.

During the campaign period, customers can enjoy various initiatives such as novelty giveaways, prize draw campaigns, and social media promotions along with their purchases and service use.

Additionally, a special campaign website offers fun, easy-to-understand content about basic automobile knowledge and tips for safe and secure driving, presented together with Piske and Usagi.

 

＜Campaign Details＞
 

■ Shopping Campaign (Receive with Purchase)
Customers who spend ¥500 or more (tax incl.) and present an AUTOBACS app coupon will receive a limited-edition sticker while supplies last (available in three phases during the campaign).

■ Tire Purchase Campaign
Customers who purchase four or more tires during the campaign period can enter a prize draw to win a limited-edition plush toy. (500 winners / entry required)

■ Vehicle Inspection & Maintenance Campaign
Customers who undergo vehicle inspection or a 12-month inspection during the campaign period can enter a prize draw to win a limited-edition vehicle inspection certificate holder. (500 winners / entry required)

■ Repost Campaign (X)
Customers who follow the official AUTOBACS X account and repost the designated post can enter a prize draw to win a limited-edition sunshade.
(30 winners per round, 2 rounds total)

*Please check the special campaign website for details and conditions of each campaign.
*Designs are subject to change.

Campaign Overview

Campaign Period	July 1, 2026 (Wed.) – August 16, 2026 (Sun.)
Special Website	https://www.autobacs.com/promotion/entertainment-ip/kanahei/top.html

 

AUTOBACS promotes its brand key concept “My PIT, My AUTOBACS.” and is advancing its transformation into a place that supports and accompanies every stage of customers’ car life.
As a familiar and trusted “PIT,” AUTOBACS aims to be a place where customers can consult about and resolve anything related to their cars.

Based on AUTOBACS SEVEN’s purpose of "ensuring the safety of our communities while driving and enriching customers’ lives," we will continue to work on improving customer safety, security, and convenience through a variety of businesses, while also taking on initiatives to address environmental and social issues.