AUTOBACS SEVEN Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) has entered into a memorandum of understanding with MAPPLE, Inc. (Representative Director & President: Yuki Ohinata; hereinafter “MAPPLE”), which provides services utilizing map and guide information, to promote a joint initiative aimed at generating travel demand in regional areas and revitalizing tourism and industry.

Under this initiative, AUTOBACS SEVEN will offer a comprehensive tourism DX solution for local governments and DMOs (Destination Management/Marketing Organizations) nationwide. By combining its mobility life information service “MOBILA” with MAPPLE’s tourism data and regional development expertise, the solution supports the entire travel cycle—from Before the Trip (“tabimae”) to After the Trip (“tabiato”).

Through this initiative, the Company aims to support increased visits and consumption in local areas while providing general users with the enjoyment of discovering new destinations and experiences through driving.
 

■ What is MOBILA?

MOBILA is a mobility life information service packed with information for enjoying car life, as well as convenient features such as vehicle management and map services. It also allows users to check nearby parking availability and fuel prices.

https://mobila-carlife.jp/

 

■ Overview of the Collaboration

Comprehensive support from “Before the Trip” to “After the Trip”

The two companies will jointly develop and offer a package solution for local governments, DMOs, and tourism-related businesses nationwide, enabling effective promotion across all stages of the travel cycle.

1. Inspiring travel demand before the trip through MOBILA × MAPPLE tourism data (Before the Trip)

   By leveraging MOBILA’s user base along with MAPPLE’s extensive tourism data, editorial expertise, and both companies’ media assets, the initiative will disseminate attractive driving plans and tourism information. This will inspire users with a desire to visit destinations and create opportunities for travel demand before the trip.
    

2. Generating visits and consumption through circulation promotion via the app (During the Trip)

   Using MOBILA’s digital rally system, the initiative will encourage user circulation while clearly communicating regional attractions through MAPPLE’s tourism information. By prompting visits to tourist facilities, roadside stations, restaurants, and other locations, it will stimulate on-site consumption and generate broader economic impact in regional areas.
    

3. Enabling tourism marketing for future initiatives through data utilization (After the Trip)

   By combining user mobility and experience data accumulated in MOBILA with MAPPLE’s expertise, the initiative will visualize visitation trends and circulation patterns. Based on the insights obtained, it will provide a marketing foundation that supports improvements in future measures and the development of new tourism strategies.

Through this initiative, the two companies aim to create new tourism demand centered on car-based travel, strengthen collaboration with local governments and DMOs, and contribute to the development of sustainable tourism measures and further revitalization of regional economies.

 

■ About MAPPLE, Inc.

MAPPLE provides planning, production, sales, and licensing of digital databases based on map and guide information, as well as services that utilize these resources.

https://mapple.com/

Regional development initiatives by MAPPLE:
https://biz.mapple.com/kanko-dx/

Based on AUTOBACS SEVEN’s purpose of "ensuring the safety of our communities while driving and enriching customers’ lives," we will continue to work on improving customer safety, security, and convenience through a variety of businesses, while also taking on initiatives to address environmental and social issues.