AUTOBACS SEVEN Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) will begin the early sale of the wireless DSP* “Vehicle-Specific Sound Upgrader,” developed by Alpine Marketing Co., Ltd., from early September 2026 at AUTOBACS Group stores nationwide (excluding some stores) and the AUTOBACS official online store.

*DSP: Digital Sound Processor

This product is a new car audio solution that helps improve the sound environment of factory audio systems easily through Bluetooth® connectivity and USB power supply only, without requiring installation work or wiring modifications.

In recent years, as vehicles have become more advanced and increasingly integrated with onboard systems, there has been a growing number of cases where factory-installed display audio systems and car navigation devices are difficult to replace with aftermarket products. At the same time, demand is increasing among customers who want to improve the sound quality of factory audio systems and enjoy better sound more easily. Against this market backdrop, sales of DSP products have been growing within the AUTOBACS Group.

The product being released in advance is a wireless DSP that supports improvement of the in-vehicle audio environment using only USB power supply and Bluetooth connectivity, without requiring installation work or wiring modifications.

＜Product Features＞

1. No Installation Work or Wiring Modifications Required

The unit features a compact size comparable to a smartphone. Power is supplied through the vehicle’s USB port, and it connects via Bluetooth to a smartphone and the vehicle’s factory car navigation device or display audio system. As a result, troublesome wiring work and installation at service pits are unnecessary.

2. Equipped with Vehicle-Specific Tuning Data

The unit comes preloaded with dedicated sound data tuned by acoustic engineers for each vehicle model. Simply connecting the device allows users to enjoy sound optimized for the vehicle interior without complicated setup procedures.

3. Improved Audio Environment While Utilizing the Factory System

Its compact design fits inside a console box, making it easy to introduce without installation work. Without replacing speakers or audio decks, it supports improvement of the in-vehicle sound environment while continuing to utilize the factory car navigation device or display audio system currently in use. It is recommended for customers who wish to enjoy better sound quality while keeping their factory system and controlling costs.

*Because this product utilizes Bluetooth audio connectivity, it cannot be used simultaneously with Apple CarPlay or Android Auto.

<製品概要＞

Based on AUTOBACS SEVEN’s purpose of "ensuring the safety of our communities while driving and enriching customers’ lives," we will continue to work on improving customer safety, security, and convenience through a variety of businesses, while also taking on initiatives to address environmental and social issues.