AUTOBACS SEVEN Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) collaborated with Kirin Brewery Company, Limited (President & Representative Director: Hideki Horiguchi; hereinafter “Kirin Brewery”) to conduct an awareness campaign aimed at preventing drunk driving at 148 AUTOBACS stores across 13 prefectures nationwide over the one-month period from August 1 (Sat.) to August 31 (Mon.), 2026.

Key Points!
■ Conducted a drunk driving prevention campaign at 148 AUTOBACS stores nationwide
■ Collaborated with Kirin Brewery to distribute approximately 300,000 non-alcoholic beer-flavored beverages
■ Promoted awareness among drivers as part of initiatives supporting a “safe and secure car life”

Based on the purpose of “Ensuring the safety of our communities while driving and enriching customers’ lives,” the AUTOBACS Group is promoting various initiatives aimed at achieving zero traffic accidents. In addition, the Group continues to undertake activities to eliminate drunk driving, including the sale of alcohol checkers and awareness-raising campaigns.


Through this collaboration with Kirin Brewery, an awareness campaign to prevent drunk driving was conducted at 148 AUTOBACS stores nationwide. During the campaign period, awareness posters were displayed at participating stores, and approximately 300,000 non-alcoholic beer-flavored beverages were distributed to visiting customers to promote awareness of drunk driving prevention.


Educational initiatives were also implemented for employees to enhance understanding of drunk driving prevention and strengthen awareness of safe driving.


■ Overview of the Drunk Driving Prevention Awareness Campaign

Campaign Activities

• Display of awareness posters
• Distribution of Kirin Lager Zero, a premium brewed non-alcoholic beer-flavored beverage (approximately 300,000 cans)

Campaign Period

August 1 to August 31, 2026

Participating Stores

148 AUTOBACS stores across 13 prefectures nationwide

■ Educational Programs on Responsible Drinking and Drunk Driving Prevention for Employees and Store Staff
Prior to the launch of this campaign, on July 16 (Thu.), 2026, with the cooperation of Kirin Brewery, the AUTOBACS Group held a responsible drinking seminar for its employees.


At the seminar, participants learned about topics such as the time required for alcohol to be metabolized in the body and the effects of drinking on driving. The program deepened understanding of the dangers of drunk driving while promoting greater awareness of safe driving and responsible drinking behavior.


In addition, mobile training programs were provided for employees, including store staff, to improve knowledge of drunk driving prevention and responsible alcohol consumption.


■ About Kirin Brewery Company, Limited
Address: Nakano Central Park South, 4-10-2 Nakano, Nakano-ku, Tokyo 164-0001, Japan
URL: https://www.kirinholdings.com/

Based on AUTOBACS SEVEN purpose of "realizing society's traffic safety and customers' fulfilling lives," we will continue to work on improving customer safety, security, and convenience through a variety of businesses, and solving environmental and social issues. We will also take on the challenge of working towards this goal.

 

[Customer Inquiries]
AUTOBACS Customer Service Center (Toll-Free): 0120-454-771
Hours: 9:00 AM – 12:00 PM, 1:00 PM – 5:30 PM (excluding Saturdays, Sundays, and national holidays)

 

[Media Inquiries]
AUTOBACS SEVEN Co., Ltd. PR & IR Department: Asakawa, Awaji
NBF Toyosu Canal Front, 5-6-52 Toyosu, Koto-ku, Tokyo 135-8717
TEL. 03-6219-8787 FAX. 03-6219-8762  MAIL. pr@autobacs.com