AUTOBACS SEVEN Co., Ltd. (Representative Director & Chief Executive Officer: Yugo Horii) will hold a collaboration campaign with the TV anime “Golden Kamuy” (hereinafter, “Golden Kamuy”) at AUTOBACS Group stores nationwide from October 1, 2026 (Thursday) to December 31, 2026 (Thursday).

This collaboration combines “GOLDEN KAMUY,” a work set in Hokkaido, with a winter safe driving awareness campaign under the theme, “Be Fully Prepared to Get Through Winter.” Through this initiative, we aim to communicate the importance of vehicle maintenance to a wider range of drivers.

During the campaign period, customers can enjoy various exclusive collaboration activities, including in-store announcements featuring newly recorded character voices, a campaign offering exclusive illustration cards on a first-come, first-served basis, and a prize draw campaign for customers purchasing eligible products and services. In addition, selected stores will offer AUTOBACS-exclusive merchandise featuring newly illustrated visuals and character panel displays unique to this collaboration.

＜Collaboration Details＞

■ Original In-Store Announcements

Newly recorded in-store announcements by characters will be broadcast at AUTOBACS stores nationwide. Customers can enjoy exclusive audio content available only in stores. 

■ First-Come, First-Served Campaign

Customers who spend ¥500 or more (tax included) during the campaign period and present a redemption coupon in the AUTOBACS app will receive one exclusive collaboration illustration card on a first-come, first-served basis.

 

Distribution Period

• First Release (Sugimoto, Asirpa, Shiraishi): October 1 (Thu.) to October 31 (Sat.), 2026
• Second Release (Tsurumi, Tsukishima, Koito): November 1 (Sun.) to November 30 (Mon.), 2026
• Third Release (Hijikata, Ogata, Tanigaki): December 1 (Tue.) to December 31 (Thu.), 2026

 

• Please present the redemption coupon in the AUTOBACS app. Distribution is limited to one card per member during each campaign period. 
• Quantities are limited and distribution will end once allocated quantities at each store have been exhausted.
• Different card designs (three designs in total) will be distributed during each period.

■ Prize Draw Campaign

Customers who purchase any of the eligible products or services listed below during the campaign period will be entered into a prize draw to win an exclusive vehicle inspection certificate holder. 

 

Eligible Products and Services

• Set of four tires
• Tire chains (excluding spray-type products)
• Statutory safety inspections
• 12-month statutory inspections 

• Entry through the AUTOBACS app is required. 

■ Original Merchandise Sales at Stores (130 Stores Nationwide*)

Beginning October 28 (Wed.), 2026, AUTOBACS-exclusive merchandise featuring newly illustrated visuals will be available at 130 stores nationwide. *Please refer to the special campaign website for participating stores. 

 

■ Character Panel Displays (7 Stores Nationwide*)

Beginning October 28 (Wed.), 2026, character panels featuring newly illustrated visuals will be displayed at seven stores nationwide.

*Please refer to the special campaign website for participating stores. 

Original Merchandise (Selected Items)

AUTOBACS × TV Anime “GOLDEN KAMUY” Special Website

https://www.autobacs.com/promotion/entertainment-ip/goldenkamuy/top.html

TV Anime “GOLDEN KAMUY” Official Website

https://kamuy-anime.com/

 

About the TV Anime “GOLDEN KAMUY”

Originally a hugely popular manga series by Satoru Noda serialized in Weekly Young Jump (Shueisha), “GOLDEN KAMUY” is a premium entertainment work centered on action and suspense surrounding hidden gold, while also featuring hunting, gourmet cuisine, history, and many other elements that stimulate the senses.

© Satoru Noda / SHUEISHA, Golden Kamuy Production Committee

Based on AUTOBACS SEVEN’s purpose of "ensuring the safety of our communities while driving and enriching customers’ lives," we will continue to work on improving customer safety, security, and convenience through a variety of businesses, while also taking on initiatives to address environmental and social issues.